Social Media Presence

Just how important is your social media presence before rush? For example, I have a medium-small amount of people I follow/follow me back on my social media and I occasionally post, but I’m really not concerned with always updating my personal profile. I’m a fairly private person so nothing on my page is embarrassing or raises red flags. I’m just wondering if chapters actually take notice of little things like followings (if they look up pnms before rush) or if they really just care about how you present yourself in person ://///